Vol. 23 No. 1 (2025): Jurnal Bisnis, Manajemen dan Ekonomi

View Vol. 23 No. 1 (2025): Jurnal Bisnis, Manajemen dan Ekonomi

Aims and Scopes

Accounting Advertising Management Business & Economics Business Ethics Business Intelligence Business Information Systems Business Law Business Performance Management Business Statistics Change Management Communications Management Comparative Economic Systems Consumer Behavior Corporate Finance and Governance Corporate Governance Cost Management Decision Sciences Development Planning and Policy Economic Development Economic Methodology Economic Policy Economic Systems Entrepreneurship Finance & Investment Financial Economics Global Business Growth; Aggregate Productivity Household Behavior and Family Economics Human Resource.

Published: 2025-09-10

Articles

EXPERIENTIAL MARKETING SEBAGAI DETERMINAN DALAM MENINGKATKAN KETERLIBATAN PELANGGAN DENGAN LOYALITAS MEREK (Studi Kasus pada Baso Aci Sambel Garut Tasikmalaya)

Ilman Ansori, Mia Sumiarsih, Monika Sutarsa, Fidela Zahrah Azhari, Rizki Putri Annisa

1-14
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Abstract View: 113, PDF Download: 116 DOI : https://doi.org/10.33197/jbme.vol23.iss1.2025.2666
HYGIENE FACTOR DALAM MENINGKATKAN KEPUASAN KERJA KARYAWAN DI ASIA PLAZA TASIKMALAYA

Mia Sumiarsih, Ilman Ansori, Tisya Nursafa Riandiani, Yuli Aulia Uswatun Hasanah

15-25
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Abstract View: 99, PDF Download: 142 DOI : https://doi.org/10.33197/jbme.vol23.iss1.2025.2670
ANALISIS LITERATUR TENTANG PENGARUH CONTENT MARKETING DI MEDIA SOSIAL TERHADAP MINAT BELI

listya jenniver amiri, Nurul Hofifah, Imelda Natasya Safa Felisa, Firmansyah Pratama Fauzi

26-33
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Abstract View: 810, PDF Download: 704 DOI : https://doi.org/10.33197/jbme.vol23.iss1.2025.2751
ANALISIS PERSEPSI MAHASISWA UIN GUS DUR PEKALONGAN TENTANG FAKTOR HARGA, MEREK, DAN PSIKOLOGIS DALAM KEPUTUSAN PEMBELIAN MOTOR HONDA

Putri Novitasari, Lyra Anindita Ferani, Mohammad Rosyada

34-44
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Abstract View: 159, PDF Download: 141 DOI : https://doi.org/10.33197/jbme.vol23.iss1.2025.2753
THE EFFECT OF WORK FROM HOME AND DISCIPLINE ON EMPLOYEE PERFORMANCE ON UPTD FOREST CERTIFICATION AND SEEDLING

Intan Chairunisa , Anton Budi Santoso

45-57
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Abstract View: 44, PDF Download: 80 DOI : https://doi.org/10.33197/jbme.vol23.iss1.2025.2661
STRATEGI INTERNASIONALISASI UMKM MINUMAN BERBASIS DIGITAL DI INDONESIA

Jocelyn Odelia Wisaka

58-63
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Abstract View: 311, PDF Download: 221 DOI : https://doi.org/10.33197/jbme.vol23.iss1.2025.2765