MENCIPTAKAN KESADARAN LINGKUNGAN MELALUI MEDIA SOSIAL (Studi Kasus pada Salah Satu Perusahaan Ritel di Kota Tasikmalaya)
DOI:
https://doi.org/10.33197/jbme.vol22.iss2.2024.2363Abstract
The purpose of the study is to describe and analyze the impact of social media on environmental awareness. The survey method with a quantitative approach was used as a research method. The research sample consisted of 100 respondents or customers who had a Plaza Asia Tasikmalaya customer card through simple random sampling. Data were collected using observational techniques and distribution of questionnaires. The data analysis technique is the PLS-SEM technique (Partial Least Square - Structural Equation Model). The research results show that social media has a significant positive impact on environmental awareness.
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Copyright (c) 2025 Ilman Ansori, Idan Saepul Rohman, Anisa Dinda Rahayu
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