Enhancing E-Commerce Platforms for SMEs: Leveraging API Integration, User-Centered Design, and Incremental Development Methodologies

Abstract

The rapid advancement of digital technologies has revolutionized traditional business models, enabling scalable and efficient systems that are crucial for SMEs, especially in niche markets like pet shops. This study synthesizes insights from various research works to evaluate how e-commerce and information systems can effectively support business strategies. It aims to identify gaps in current systems, propose improvements, and explore the benefits of innovative e-commerce solutions. Through a qualitative methodology, the research analyzes case studies, published literature, and technical reports. Key aspects include the integration of APIs such as Rajaongkir for logistics and iPaymu for payment gateways, blackbox testing for reliability, and design thinking for user interface development. The incremental development methodology is critically examined for its role in iterative system enhancements.The findings highlight enhanced user engagement through intuitive interfaces, improved operational efficiency with automated logistics and secure payment systems, and increased scalability using modular development approaches. However, challenges such as high implementation costs and the need for continuous updates persist.This study emphasizes the importance of user-centric design, tailored solutions, and iterative methodologies in building adaptable e-commerce platforms. Future research should focus on adaptive and cost-effective approaches to overcome existing barriers and foster sustainable growth for SMEs in competitive markets.