Re-Design Logo Saung Angklung Udjo untuk Memperkuat Identitas Angklung Jawa Barat
DOI:
https://doi.org/10.33197/visualideas.vol5.iss2.2025.2545Keywords:
Desain, Jawa Barat, Logo, Identitas, BudayaAbstract
Saung Angklung Udjo adalah satu-satunya tempat tradisional sunda khas Jawa Barat yang membuat tempat belajar, bermain dan pagelaran yang mengangkat alat musik angklung sebagai alat musik utamanya. Tujuan re-design ini adalah untuk memperkuat identitas alat musik angklung khas Jawa Barat pada logo Saung Angklung Udjo. Metode penelitian yang digunakan adalah metode penelitian User Centered design (UCD) yang didukung karya perancangan re-design logo. Objek penelitian yang dianalisis adalah alat musik angklung khas Jawa Barat yang menjadi ciri khas dari Saung Angklung Udjo. Hasil penelitian menunjukkan bahwa karya perancangan re-design logo Saung Angklung Udjo dapat memiliki dampak terhadap kuatnya identitas alat musik angklung pada logo. Melalui karya perancangan tersebut sebagai bentuk memperkuat identitas visual dapat menjadikan Saung Angklung Udjo semakin mudah dikenal dan menjadi satu-satunya tempat yang mewakili kebudayaan Nusantara.
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