Implementasi Artificial Intelligence Dalam Iklan Politik Menuju Masyarakat Indonesia 5.0
DOI:
https://doi.org/10.33197/visualideas.vol3.iss2.2023.1442Abstract
Artificial Intelligence merupakan teknologi baru yang digunakan untuk membantu menyelesaikan berbagai kebutuhan manusia dalam banyak aspek kehidupan manusia. Salah satu aspek tersebut ialah berkaitan dengan politik. Dalam hal ini, Artificial Intelligence (AI) sudah mulai coba diimplementasikan misalnya dalam hal kampanye politik, tidak terkecuali Indonesia. Secara lebih spesifik isu yang muncul dalam hal penerapan AI di bidang politik ialah berkaitan dengan efektifitas, resiko, serta tantangan yang harus dihadapi oleh perkembangan teknologi baru ini dalam membantu mengubah warna iklan politik yang jauh lebih baik ke depannya. Perkembangan dan penggunaan AI yang semakin masif serta canggih ke depannya ialah tanda menuju masyarakat 5.0. Hasil dari tulisan ini menyatakan bahwa penerapan teknologi Artificial Intelligence (AI) dalam political marketing berupa iklan politik memiliki sejumlah resiko namun juga manfaat bagi perkembangan media iklan politik ke depannya yang mana hal tersebut memerlukan sosialisasi dan kerjasama baik dari pihak masyarakat maupun pemerintah agar penggunaan AI dalam ranah politik bisa dioptimalisasikan dengan baik dan benar, termasuk di Indonesia. Sehingga hal ini bisa mentransformasikan tatanan sosial politik masyarakat Indonesia ke arah yang lebih baik, kondusif dan canggih sesuai konsep masyarakat 5.0.
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