AN ANALYSIS OF CODE MIXING AND CODE SWITCHING USED BY MAUDY AYUNDA ON YOUTUBE CHANNEL
Keywords:
Code mixing, Code switching, Maudy Ayunda, YouTubeAbstract
This study analyzes the phenomenon of code mixing and code switching used by Maudy Ayunda in her YouTube content. The research focuses on understanding the linguistic patterns and factors influencing the alternating use of Indonesian and English in her communication. Using a qualitative approach, data were collected from two of her videos: "My Student Life at Oxford" and "My Stanford Graduation – What I Learned." The results of the study showed that the most dominant type of code mixing was insertion with 32 data, while the most frequently used type of code switching was intra-sentential code switching with 23 data. The main factor causing the use of code mixing and code switching was discussing a particular topic, which appeared 40 times. These findings indicate that Maudy Ayunda strategically uses bilingualism in her videos to clarify meaning, increase audience engagement, and adapt to the communication context.
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