saraswati wiwik, Palango S. ANALYSIS OF CONSUMER BEHAVIOR TOWARDS THE DECISION TO CHOOSE SHOPPING AT INDOMARET MODERN STORE CASE STUDY OF BALIKPAPAN UNIVERSITY STUDENTS. BES [Internet]. 2025 May 16 [cited 2026 Jul. 16];5(1):1-9. Available from: https://journal.widyatama.ac.id/index.php/bes/article/view/2615