SARASWATI, Wiwik; PALANGO, Sriwandini. ANALYSIS OF CONSUMER BEHAVIOR TOWARDS THE DECISION TO CHOOSE SHOPPING AT INDOMARET MODERN STORE CASE STUDY OF BALIKPAPAN UNIVERSITY STUDENTS. Jurnal Bisnis, Ekonomi, dan Sains, [S. l.], v. 5, n. 1, p. 1–9, 2025. DOI: 10.33197/bes.vol5.iss1.2025.2615. Disponível em: https://journal.widyatama.ac.id/index.php/bes/article/view/2615. Acesso em: 5 aug. 2025.