saraswati, wiwik ., & Palango, S. (2025). ANALYSIS OF CONSUMER BEHAVIOR TOWARDS THE DECISION TO CHOOSE SHOPPING AT INDOMARET MODERN STORE CASE STUDY OF BALIKPAPAN UNIVERSITY STUDENTS. Jurnal Bisnis, Ekonomi, Dan Sains, 5(1), 1–9. https://doi.org/10.33197/bes.vol5.iss1.2025.2615